How this came about ...

Hi, I'm Chloe.

This is me, with Asher.

Caring for my neurotic but very lovable dog led me to a gap I couldn't unsee: good quality pet treats at a price that made sense. The industry's price-quality trade-off never quite convinced me.

I believed there had to be a better way — so In Good Thyme became my experiment. Fun, wacky, imperfect, and occasionally beautiful.

Sometimes blind faith is all we have. What's meant to happen will happen in good time — and when it does, it might just lead you to a janky, rusted blue metal gate.

So come into our funky little workshop, where grapes and chocolates are just about the only limits.

Our funky little workshop . 802 French Road #01-51, Singapore 200802

The janky, rusted blue metal gate. Lavender, Singapore. 2021.

Hi, I'm Fong.

In 2016, our family adopted Asher — a Singapore Special with an anxious disposition and an even bigger heart.

His nature led us to positive reinforcement training, and the lack of healthy, affordable treats led me to the kitchen. I started making everything from scratch — meals, snacks, treats — and Asher became my most loyal (if slightly biased) taste tester. Nine years on, not a single day has been missed. Except the veggies. He draws the line at vegetables.

This was never meant to be a business. But an interesting turn of events — and a pandemic that brought my conference management career to a complete standstill — led our family to that janky, rusted blue metal gate.

So here we are. Making treats that are honest, affordable, and just a little bit fun. Because pet food doesn't have to be boring, and eating well shouldn't be a luxury.