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White Day Mystery Box

White Day Mystery Box

Regular price
$38.00 SGD
Sale price
$38.00 SGD
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Sold out
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We wanted to do something fun for Valentine's this year and adopt the Japanese tradition of White Day! Here's how it will work: if you purchase this product, we will mail out your mystery box in the first week of March that includes a gift for the human + freeze dried treats for your pup/cat!

You should expect to receive your parcel in the second week of March (6-12March!) Mailing fee has already been included in the product price, so please select store pickup if you are just intending to purchase just this item, thank you!

You may select the protein that will form the base of your treats but do note that we do use a variety of fruits, vegetables and ingredients like oat, yogurt, etc to create these treats, even when they are meat based. Therefore, please only purchase this bundle if your dog is not sensitive to veg/fruits/etc. Alternatively, if there are just one or two ingredients that your pup has to avoid, please drop us a message at 80280151 before you place your order and we'll let you know if we can accommodate! Thank you!


Valentine’s Day is celebrated on February 14th, while White Day in Japan is celebrated a month later, on March 14th.

White Day was not actually established until the 1980s, when the Japanese National Confectionery Industry Association successfully campaigned to implement a ‘reply day’ for men to reciprocate the presents they received from women on St. Valentine’s.

The day was so named because the color white is considered a symbol of purity and is closely associated with an innocent kind of teen love in Japanese culture.

On White Day, men are expected to present girls with gifts roughly two or three times the value of what they received a month earlier.

If the man does not return any gifts at all, it is considered a disdainful spurn, while simply giving the equivalent amount of chocolate they received is perceived as a sign that they wish to cut the relationship.

-From Japan Rail's Guide to Valentine's Day